Last updated: 11 November 2026
This notice explains what personal data the InsightTree website (www.insighttree.net) collects, why, and who else is involved. The controller of your data is Insighttree Ltd, a company registered in Scotland (company number SC791413), registered office Alloa Business Centre, Whins Road, Alloa, Clackmannanshire, FK10 3SA. For questions or requests, email info@insighttree.net.
The contact form
When you send a message, we receive your name, email address and message, plus your company and phone number if you give them. We use them only to reply to you and, if we then work together, for that work. The legal basis is our legitimate interest in answering enquiries, or steps you ask for before entering a contract.
The website doesn’t store your message. An email delivery service passes it to our business email inbox. If your enquiry doesn’t lead to work together, we delete it 12 months after our last exchange. If it does, we keep our correspondence for 6 years after the work ends, as UK law requires companies to keep business records. You can ask us to delete your message sooner at any time, and we will unless we need to keep it by law.
To block spam, the form uses a spam-protection check. It looks at technical signals from your browser and your IP address to tell people from automated bots. These signals are not used for advertising.
Booking a call
The booking calendar on the home and contact pages is provided by Calendly. If you book a call, Calendly collects the details you enter and passes the booking to us. Calendly sets its own cookies and asks inside the calendar for your consent to the optional ones. See Calendly’s privacy notice.
Blog polls
When you vote in a poll, your browser stores a random code so that you can vote only once, and we store your answer with that code and the time of the vote. This doesn’t identify you. Nothing is stored if you don’t vote.
Cookies
The InsightTree website itself sets no cookies and uses no advertising or tracking. Its fonts are hosted on the site itself, so no data goes to font services. The only cookies come from the Calendly calendar described above.
Hosting
As for any website, our hosting provider processes your IP address and basic details of each request to deliver the pages and protect the site against attacks.
Who receives your data
We use a small number of service providers: website hosting and spam protection, email delivery, our business email, and Calendly for bookings. They process your data only to provide these services. We don’t sell your data or share it with anyone else.
Where your data is processed
Some of these providers may process data outside the UK and the European Economic Area, mainly in the United States. They do so under the safeguards that data protection law requires, such as standard contractual clauses or the UK–US data bridge.
Your rights
You can ask to see, correct or delete your personal data, or object to how we use it, by emailing info@insighttree.net. These rights come from the UK GDPR and the Data Protection Act 2018. If you are unhappy with how we handle your data, you can complain to the UK’s Information Commissioner’s Office (ico.org.uk), or to the data protection authority where you live or work.